Of course,
everything’s changed now, right? In some twenty-something inner city circles the
chick is now the female equivalent of the hipster. She’s easygoing yet focused,
joining her brothers in her preference for flannelette shirts featuring obscure
band names, fixed-gear bicycles and Pabst beer. She’s got tats, is constantly
instagramming and probably spends most of her work day in a coffee roastery,
hunched over her laptop.
A distinct
yet overlapping demographic – savvy professional women heading micro and small
businesses – have embraced ‘chick’ as a marketing tool. The internet is
littered with SEO chicks, PR and marketing chicks, legal chicks (as opposed to
legal eagles I guess) – even a chicken chick.
And now that
older women are claiming their goddess-given right to flaunt their booty at any
age, they’re refusing to relinquish the word once the first flush of youth
fades. If a chick is hip, contemporary and down-to-earth, who says you can’t be
a chick at fifty? At sixty? Why stop there?
Yet whole
groups of people would rather guzzle toilet paper than use the word. My
seventeen-year-old nephew, when quizzed, mumbled that if one of his male
friends used it he sounded – this is my translation of what he actually said –
fake, pretentious and trying too hard. My forty-something sister, an English
coordinator at a secondary girls’ school, simply shook her head and shuddered
when I mentioned the word.
Perhaps this
is because the nasty version of chick is always lurking around the interwebs,
like the class bully who crashes your birthday party, hits on your boyfriend
then trashes your house. The ‘hot chick’ is a woman’s body with the humanity
sucked out like air from a balloon. She’s the bad girl in the madonna/whore dynamic
of patriarchy, the pin-up girl of retrosexism, a twenty-first century version
of the compliant, vacantly smiling sixties chick – just add porn and stir.
You can be
repurposed into a ‘hot chick’ online whether or not your pose was deliberately
sexy. Type ‘hot chicks’ into Google and you’ll get everything from everyday situations
that have been lovingly pornified, eg ‘hot chicks picking up dog shit’ and ‘hot
chicks in nerd panties’ to mainstream porn. There are even ‘hot chicks’ next to
fixie bikes, which is truly depressing.
The gender
politics of ‘chick’ echo in the continuing feminist rage against the term
‘chick lit’ for the way it denigrates women’s literary contribution. The idea
of Wuthering Heights being labelled
chick lit is horrifying, and there were howls of derision across the internet when Sylvia
Plath’s acidic novel The Bell Jar got
a disastrous ‘chick lit’ makeover for the fiftieth anniversary of its
publication. ‘Chick flick’ is just as suspect, according to Gloria Steinem.
If ‘chick’ somehow
survived the feminist revolution, ‘bird’ is one of its casualties. It’s now redolent
of sad late middle-aged men with comb-overs who never got the memo that the era
of sideburns and sleazy feel-ups at the photocopier was over for good, or the acres
of female flesh that romped through Alvin
Purple and The Adventures of Barry
McKenzie.
Other terms
for women derived from the animal world hang on for dear life despite
themselves. In 2012 Grahame Morris was forced to apologise to Leigh Sales for calling her a cow
after she interviewed him on radio.
What about ‘bitch’?
How did this word not only get through to the keeper, but manage to widen its
remit? Used to be a bitch was spiteful and overly competitive; now thanks to
rap culture you can be someone’s bitch even if you’re mild as a lamb, or just
hanging around trying to look cool, as in (’cos you know, I’m so up with these
things) ‘Yo! wassup bitches?’ A male friend once congratulated me on being his
‘publicity bitch’ at an event where he was selling his books. He was just trying
to express how great I was but I felt deflated.
Even ‘girl’
has the power to offend in some contexts, particularly when male sports commentators
use it to describe female athletes who would slaughter them in seconds in any
competition. In March 2014, the BBC edited out the word girl in some footage where
the male reporter said he couldn’t believe he’d been beaten at judo by a
nineteen-year-old girl – who happened to be a Commonwealth Games judo champion.
Maybe words
like chick are the same as the derogatory terms for any oppressed group – the
group itself can use the word, but woe betide anyone else who does?
Or perhaps
our nearest and dearest can fondly call us bitch, cow, girl or even Hornytits
to their hearts’ content, yet the random in the street who yells it out at us cops
a torrent of abuse.
But I can’t
help thinking – why does the word woman sound so odd, so exotic, even sexualised?
Is a woman still a mysterious, ethereal being who is unpredictable and perhaps a
tiny bit evil?
And is
‘chick’ a sexist term, or should we embrace its changing uses – what do you
think?


